hi, i'm fred. a seasoned product designer
ASB Seizes Opportunity in Hawaii’s Growing Digital Market
Lead UX Researcher
Embarked on a brief yet impactful project, focusing on refining the digital banking experience for the younger demographic (18-30 years) of American Savings Bank of Hawaii. Navigated through banking regulations and compliance, while crafting a future-ready roadmap for ASB's app enhancements.
Achieving Excellence in UX for Northern Tool + Equipment’s E‑commerce Site
Lead UX Designer/Developer
Was entrusted with the task of revamping an outdated HCL e-commerce site. The mission was to enhance its user experience and make it fully accessible to WCAG standards.
Streamlining Nevada Energy’s New Construction Portal
Lead UX Designer
Nevada Energy's current process for obtaining electrical and gas services for construction sites was an oudated ordeal. Revamped Nevada Energy's complex process of securing construction site services. The project aim was to digitize and simplify the process, making it more user-friendly and less time-consuming for clients.
Designing for E-commerce Conversion at Le Creuset
Lead Project Designer
Embarked on a digital makeover mission for Le Creuset, transforming their outdated ecommerce platform into a visually stunning, secure, and user-friendly shopping site. Our quest was to charm middle-aged cooks browsing on mobile and tablets, turning their browsing into buying with a dash of Victor Bejar's cutting-edge responsive theme on the Magento eCommerce platform.
Global Digital Makeover for Everlast.com
Lead Front-End Developer
Worked on an international project for Everlast.com, rolling out an updated responsive theme. The mission was to ensure a consistent and streamlined user experience across all devices and platforms internationally.
Reimagining Speakman’s Online Presence
Lead Front-End Developer
Built a pixel-perfect website based on Sketch mockups. Utilized creative theming strategies to optimize the user interface for mobile and tablet screens.
FUNimation.com Digital Rebrand and New Theme Development
Lead Front-End Developer
Collaborated on a project for FUNimation® Entertainment, building a new site to showcase their extensive anime offerings. The challenge was to build custom UX modules in Drupal and later in CodeIgniter for a unique, custom look.