fred tranfieldlead product designer / design engineer
i make bureaucratic, convoluted workflows and enterprise commerce feel intuitive. 10+ years of product strategy, accessible design systems and production front-end code, in dashboards, mobile apps and ai-powered web apps.
when the path is clear, complexity stops being the problem.
I designed and shipped a working AI agent in a week, prototyped in code. Why? Three engineers gave me three answers about one foundation. This site saves home buyer’s headache and extra costs.
Modernized UX and performance for a WCAG-compliant e-commerce platform, validated through independent accessibility audit.
The app boasts seven dashboards and 300+ screens, 1,200+ variants, providing users and NVE with precise insights into each project phase.
Rebuilt VA service design as a system — a Figma component architecture, AI in the design loop, and an AI-assisted research pipeline — turning 51 contact centers from a slog into a repeatable production line.
Led the UX research — focus groups, interviews, a competitive teardown — behind a roadmap for a bank chasing the next generation of customers.
“He understood the web development stack and implementation realities, so his designs were not only polished and user focused but also practical to build.”
“When a research gap emerged mid-program, he quickly closed it and kept the team moving. Even under pressure, Fred remained calm, collaborative, and focused.”
“He taught me the ins and outs of Figma, Miro, and multiple prototyping approaches, always making complex concepts practical and easy to understand.”
i started in desktop publishing, which is why i still notice kerning. i taught english and international studies in japan for five years, and teach yoga in charleston, sc.
i do my best work with low-ego teams that care more about the problem than the politics.
if you're building something complex, regulated, or just stubborn, and you want a little innovation in how it gets done, let's talk.
