ux case studies
American Savings Bank Seizes an Opportunity in Hawaii’s Growing Digital Market
American Savings Bank (ASB) saw a promising opportunity in Hawaii’s digital market segment, consisting of millennials and Gen-Z. With these demographics expected to become the largest and wealthiest in the next decade, ASB aimed to cater to their needs. Despite competition, local banks in Hawaii have not yet fully tapped into this market, presenting ASB with a chance to develop products and digital capabilities to directly address the needs of this market.
read moreNorthern Tool + Equipment’s E-commerce Site – A Masterclass in UX Excellence
Leading the UX design and front-end development team, I was responsible for upgrading and refreshing the Northern Tool & Equipment (NTE) HCL e-commerce site. Our goal was to provide a superior user experience while ensuring 100% WCAG compliance.
read moreRevolutionizing the Nevada Energy New Construction Portal
In this groundbreaking project, I worked closely with Nevada Energy's leadership to transform the user experience of applying for New Construction power and gas, resulting in the creation of the game-changing Nevada Energy New Construction Portal. By eliminating hassle and confusion, we aimed to provide customers with a seamless journey from start to finish.
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